The J.P. Morgan Private Bank has unveiled its highly anticipated annual compilation, the “NextList 2025,” providing an elegant mix of experiences and reads designed for its wealthy clientele. This list isn’t just a mere recommendation but a thoughtfully curated collection reflecting the evolving interests and lifestyles of affluent families. It encompasses a variety of cultural phenomena, from the glitzy heights of Broadway to innovative art installations and wellness retreats aimed at top-tier individuals.
This year’s offerings are expansive, consisting of four captivating museums, two exquisite wineries, four Broadway productions, and a thoughtful selection of ten books focused on leadership and artificial intelligence. Curating this list involved a robust process: over 1,000 submissions were gathered from dedicated client advisors who are closely attuned to the preferences of their wealthy patrons. A specialized review committee then meticulously sifted through these recommendations, ensuring that each entry is not only compelling but aligns with the sophisticated taste of the J.P. Morgan clientele.
A significant theme interwoven throughout the NextList is the concept of engaging the “next generation.” Wealth transfer is a pressing concern for many families, with substantial fortunes and businesses poised to shift to younger stakeholders. Darin Oduyoye, the chief communications officer of J.P. Morgan Asset & Wealth Management, accentuates this evolving paradigm: “A lot of our clients are focused on their next generation, whether they’re thinking about their family business or their operating committee.” This pursuit of relevance for younger investors serves as a conduit for creating lasting educational and investment strategies that resonate with the ideals of both legacy and innovation.
The NextList reflects a broader strategy to equip families with the tools and insights necessary to nurture their heirs. By intertwining cultural enrichment with financial acumen, the bank is taking a holistic approach to family wealth management, one that transcends traditional investment strategies and delves into fostering a cultural and experiential understanding of wealth.
The experiences highlighted in the NextList range from the artistic to the enriching, with three notable museum entries. Mercer Labs in New York City breaks traditional boundaries of museum engagement, offering a dynamic environment filled with experimental spaces designed for interactive learning. Meanwhile, the Museu de Arte de São Paulo Assis Chateaubriand has increased its footprint with a remarkable expansion that promises deeper explorations into modernist art. Lastly, the Kunstsilo in Kristiansand, Norway reinvents a former grain silo into a vibrant shrine for Nordic art, showcasing how creativity can rejuvenate historically significant spaces.
In the realm of personalized experiences, the two winery partners of John Anthony Vineyards and Chappellet Winery in Napa, California, promise not just exquisite wines, but an immersion into the ethos of sustainable winemaking. Both venues offer exclusive events and tastings that marry fine dining with an appreciation for environmental consciousness in contemporary viticulture.
J.P. Morgan has placed a spotlight on Broadway, calling attention to productions that not only entertain but provoke thought. Denzel Washington’s performance in a modern adaptation of Shakespeare’s “Othello” is generating excitement, as well as a visually stunning rendition of “Romeo + Juliet” featuring a collaboration with Grammy winner Jack Antonoff. The celebration of culture continues with “Buena Vista Social Club,” which promises to take audiences on a nostalgic journey back to Havana, enriching the arts scene with vibrant performances. Not to be overlooked, George Clooney’s Broadway debut in “Good Night, and Good Luck” exemplifies how traditional theater can weave together narratives about journalism and integrity.
The literary segment of the NextList is no less impressive. The selection features a variety of titles that delve into current themes such as leadership and the impact of artificial intelligence. Highlights include “How Leaders Learn” by David Novak, exploring the habits of successful individuals, and “Genesis,” penned by the likes of Henry Kissinger, which merges philosophy with technology. Other notable mentions discuss diverse topics from art curation to insights on the presidency, further positioning the list as a beacon for affluent individuals eager to expand their intellectual horizons.
As affluent families approach the holiday season, J.P. Morgan’s NextList 2025 serves not just as a guide for gift-giving, but an invitation to cultivate experiences that create lasting bonds and inspire innovation. By prioritizing a blend of cultural engagement and practical financial insight, the bank is positioning itself as not just a financial service provider, but a partner in a journey of sophisticated living. This curation offers something for everyone in the upscale social circuits, ensuring that the legacy of wealth is not only preserved but also enriched through meaningful experiences.